Internet Marketing Campaigns

Product Overview

Are you a traffic junky? If your not, you should be. We are traffic addicts. If you have a website that hasn't produced an ROI or keeps costing you money with no results, you've come to the right place.

Google controls over 94% of searches, and over 26% click on Adwords PPC (pay per click) ads as opposed to organic listings. We can help with organic, viral, social, link-building, content creation, e-mail, paid ad placement suggestions, and other marketing, and we'll help you combine all of them into a comprehensive on-line marketing strategy that includes your website. However, for most clients, we recommend starting with Adwords, as the return is instant and it's a great way to taste Internet success, and wet your feet with Internet marketing. The other elements of a complete marketing campaign usually take from 6-12 months to really bring results, although these can be much greater than those of Adwords.

We start by analysing your business. We look at your website to be sure it has needed sales paths, content, calls to action, languages, and user-friendly navegation for any successful Internet plan. We'll need certain information regarding what you sell and who you want to sell to. Then, using Internet data mining tools, we can determine where the demand is for your products or services and in what languages, cities, and countries. We also look at where the competition is. This way, we can make sure you are positioned where the competition is low and demand is high.

We then begin using formulas and tools to build lists of many thousands of keywords that people use to search for your products and competitors. We clasify them into groups by subject matter and user intention, then rank each word individually using several factors like relevance to decide how much you should spend on them. Also, we will make sure you only pay for clicks from highly qualified visitors. Once we've done this, we'll link the words to pages where the content is relevant to the keyword so the search engines give us a higher quality score, and you'll pay less for clicks than your competitors. This will also give you higher positioning in the paid ads spaces. Then we'll create multiple ads for each group of words, which will compete to see which is most effective. The goal is to make sure keyword + ad + ad-group + content = high quality scores and thus high positioning, high click through rates, and high sales conversions.

It's all about the sales. We'll make sure your customers have plently of ways to buy and contact you on all of your pages. We use things like 24 hour live chat answering outsourcing in multiple languages to make sure you capture every possible lead. Our target click through rate is 20% for most campaigns and our target coversion rate is 20%. We can very closely estimate for you what your traffic, clicks, conversions, and returns will be using industry averages combined with our own customers' experiences.

Finally, we'll watch your campaigns each day, and meet with you every week, to constantly improve your campaign statistics and sales numbers. If you think your current campaign is producing, or you don't have one at all: wait until you see what a ClickPOWERplus Adwords campaign can do. Stop users from clicking on your competitors' ads. Stop paying for unqualified clicks or users from bouncing back once they land on your page because they're not looking for your product. Make sure you are capturing every possible lead. The process never ends, and the addiction only gets worse: but we think that's a good thing!

Why choose us?

A highly complex marketing campaign with tens of thousands of keywords, hundres of ads, and dozens of ad groups
Integration of your campaign with your website
A strategic on-line marketing plan including your website, sales channels, contact methods, usability, and promotional tactics
Competitor infiltration -- show up before you competitors online, even when users search them by name
Pay the minimum cost per click (CPC) to the search engines
Rank higher than your competitors
Increase conversion rates, cost per acquisition (CPA), and click through rates (CTR)
Understand how your campaign works with your site (calls to action, informational arquitecture, contact channels, sales paths)
Never stop growing -- daily monitoring and maintenance of campaigns and weekly meetings to study and improve results
Much lower costs than the US Big 5 firms for campaign creation
Once we build your campaign, it's yours forever
Strategies like viral, social, organic optimization, link-building, content creation, paid ad placement suggestions, and other tools
Campaigns geographically targeted to low-competition, high-demand areas, and only where you provide your products or services
Local, Regional, National, and International campaigns in multiple languages
Hundreds of succesful customer campaigns created
Cash money results from the very first day your campaign goes live!

Common Internet Marketing Mistakes

Most well-done marketing campaigns will work (and sometimes perform better) on just about any half-decent website, even the older brochure sites from the 90's -- most people spend weeks or months thinking the problem is their site, when it's actually the campaign itself
Lack of keywords, lack of mutiple competing ads, incorrect grouping of words are common problems
Misuse of e-Mail marketing
Purchasing display ads such as banners with low or no returns
Lack of the keyword = ad = ad group = content methodology
Impromper or insufficient content not correctly linked to groups and words
Incorrectly named page names, titles, and insufficient unoptimized content, lowers your rankings in the search engines
Misuse of geographical targeting
Lack of conversion and contact channels, and calls to action
Lack of multilengual content
Improper monetization of the site, reduces ways to generate real income from your page
Inadequate investigation of the market, not translating the site into different languages, reduces your customer reach
Lack of grouping of keywords, ads, and ad-groups by customer intention
Adwords and Internet marketing IS an exact science. It takes many years and dozens of campaigns to learn, and there should be no guesswork involved.
Lack of a bidding strategy, or informed bidding, paying to much for keywords instead of improving quality scores for better positioning and lower costs per click
Lack of split and a-b testing of different strategies -- to much guessing.

Rates

Adwords Local Campaign - US$3,000.00 (1 line of business, language, city -- additional lines of business, languages, cities US$1,000.00/each)

Adwords National Campaign - US$5,000.00 (1 line of business, language, country -- additional lines of business, languages, countries US$1,000.00/each)

Adwords International Campaign - US$7,500.00 (1 line of business, language -- additional lines of business, languages US$2,000.00/each)

Enterprise Package - US$10,000.00 (includes 1 international Adwords campaign, 1 language, 1 line of business, viral campaign, social networking, organic on-page, off-page optimization, link building, content creation, paid ad placement suggestions -- additional languages, lines of business, languages $3,000/each)

Corporate SEM Adwords Workshop - US$3,000.00 + expenses (includes three days, 6 hours per day, of corporate training for your marketing and IT teams on-site by an Internet Marketing expert)

Corporate SEO Workshop - US$3,000.00 + expenses (includes three days, 6 hours per day, of corporate training for your marketing and IT teams on-site by an Internet Marketing expert)

Monitoring and Maintenance - US$250.00/month (includes one single campaign regardless of lines of businesses, geography, or languages)

*All campaigns includes three days of maintenance and monitoring after go-live -- a maintenance and monitoring contract is required for further support

**Payments per click or for placement ads will be paid directly to Google, other search Engines, or other third party providers

Getting Started / The Campaign Creation Process

1. Request a consultation by clicking the link below. A relationship manager will contact you to discuss your project and determine if we're the right fit for your company. If we're not, we'll recommend someone who is.

2. We'll visit your office with a specially selected team based on your project type, including a designer, project manager, developers, and marketing consultants. Together we arrange a series of planning meetings with key players in your organization.

3. A complete proposal and project plan will be delivered to you, which includes project deliverables, time frames, and details.

4. Campaign Ads will be presented for your approval. We'll keep working on it until it meets your requirements.

5. Delivery and go-live of your new campaign will be within the proposed time frame.

6. Monitoring and Maintenance will be provided for three days unless you have entered into a monitoring and maintenance agreement with us

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